WOOSTER, Ohio—The Wooster Brush Company has just announced a newly redesigned logo and product packaging that will hit shelves early next year. A leader in paint applicator innovation, Wooster has been developing tools designed to meet or even exceed the needs of painters for nearly 170 years. This new look refreshes the Wooster brand, offering a cohesive strategy at retail across all channels. The campaign launching to announce these elements is, “Same Great Product, Bold New Look.”

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“From its beginning, Wooster has made great quality products and that remains the same today,” says Ben Maibach, Vice President of Sales at The Wooster Brush Company. “But, we were seeking ways to better tell our story. We want people to instantly recognize Wooster products and to also understand why to choose Wooster over everyone else—for quality, performance, and results. We believe this new look achieves just that.”

The new design boldly embraces red—the company’s primary color. Newly established icons better communicate the key features and benefits of each product. Most notably, the new Wooster logo incorporates a paintbrush into the mark, evoking heritage of the world’s first angle sash brush which was introduced by Wooster in 1937.

Wooster Pro Classic Paint Brush

Wooster products will begin shipping in the bold, new packaging style starting January 1, 2020. For more information on where to buy Wooster paint applicators and accessories, visit woosterbrush.com/where-to-buy/.

About The Wooster Brush Company

Wooster Brushes Wholesale

Established in 1851, The Wooster Brush Company is the oldest independent manufacturer of paint applicators in the USA. Based in Wooster, Ohio, the privately held company with 650 employees produces more than 2,000 products for both professional and DIY painters. A leader in paint applicator innovation, Wooster has been developing tools designed to meet or even exceed the needs of painters for nearly 170 years. Wooster tools are available at traditional paint and decorating centers, hardware stores, paint sundry distributors or retailers, and home centers. Learn more about The Wooster Brush Company at woosterbrush.com.

Wooster has been around since 1851 and has been changing the world of painting since then. Offering sash, wall, and trim sizes, this company always keeps a painter's needs in mind. Every product sold on our page is made from top-quality materials. We offer a wide collection of Wooster professional brushes to suit your needs.

Wooster Pro Paint Brush

As you navigate our store, you'll notice a large display of choices when it comes down to paint brushes. Our selection ranges in brand, size, shape, and price. Because the tools and materials used, determine the outcome of a project, we only stock the best brands around. With this being said, if you want a painting job done right, you need to consider Wooster.

Whether you're a professional contractor or simply a DIY enthusiast, you'll find the right tools right here on our site. A one-stop-shop for everyone, take advantage of our cost-effective prices and wide collection of tools. Don't wait any longer to start your at-home project. Begin browsing your favorite brands today!